Wipro acquire Kerala based food and spices brand Nirapara

In December 2022 Wipro Consumer Care announced its entry into the packaged food and spice segment by acquiring Nirapara, one of the largest-selling traditional food brands in Kerala.Nirapara is a brand of rice and spice powders manufactured by the KKR Group. The brand evolved from the K.K.R Mills which was established by K.K.R Karnan in Kerala in 1976.

Vineet Agrawal, CEO of Wipro Consumer Care and Lighting and the executive director at Wipro Enterprises, said, “Nirapara is our 13th acquisition and gives us a clear foothold in the spices and ready-to-cook segment. We are excited to enter a segment, which is expected to grow rapidly.”

Anil Chugh, president, food business, Wipro Consumer Care and Lighting, said, “We recognise that spices are core to Indian cooking and the mix changes from region to region with strong regional preferences. There is a huge opportunity in this space for shifting consumers from unorganised to organised market by offering authentic, pure and trusted spice mixes. We, thus, want to cater to the dynamic needs and provide an authentic selection that suits the varied Indian taste, packed under extremely hygienic conditions.”