Tropicana Launches Fresh and Light Juices in Pure Pak® Cartons

Tropicana has introduced its new ‘Fresh & Light’ juice line in major UK supermarkets, offering a healthier option with reduced sugar content. Packaged in eco-friendly Pure-Pak® cartons, the range features five SKUs across three flavours—Morning Orange, Crisp Apple, and Tropical—in both 850ml and 1.45L formats.The rollout began in late March 2025, with wider availability expected by early May. These juice blends combine pressed fruit with water to deliver a lighter alternative to traditional juices, containing 30% less sugar while still meeting 100% of the daily recommended Vitamin C intake.

Sophie Loveday-Davies, Tropicana’s Marketing Manager, explained, “Shoppers have been turning away from juice due to rising prices and sugar concerns. Fresh & Light directly addresses both issues.”

Consumer insights from Zappi (June 2024) revealed that over a third of consumers have cut back or stopped drinking juice because of sugar worries. Tropicana hopes to re-engage this group with its new offering.

“The Pure-Pak® carton is a familiar and trusted format for our brand and is fully recyclable in the UK,” noted Nikolaos Kokidis, Packaging Procurement Lead Europe at Tropicana.

Currently available at Asda and Ocado, the range will expand to Sainsbury’s, Nisa, Amazon Fresh, Morrisons, and Tesco throughout April and May 2025.