Maggi brings its new brand campaign the voices of rural consumers

Speaking about the campaign, Rajat Jain, Head of Food Business, at Nestlé India, elaborated, “Maggi is a brand that everyone in the country adores. Our customers continue to be our true champions, and their love and trust have played a significant role in the brand’s story. It is our honour to give that love a voice in this campaign, which is truly a category-first initiative. Who better to be the face of our campaign, which speaks on Maggi noodles’ years of quality, trust, and unrivalled happiness?”

Maggi has launched a brand campaign titled “Khao to Maggi Noodles Khao,” which features rural consumers from Uttar Pradesh and Bihar.The campaign features rural residents from towns and villages in Uttar Pradesh and Bihar districts such as Ghazipur, Jaunpur, Nalanda, and Nawada sharing stories about the trust, quality, and delight that Maggi noodles has brought to their lives for decades.

The campaign will be released through print, out-of-home, and social media and will include some interesting brand stories from real consumers.