KRONEN portfolio expands into more countries

Urschel portfolio of food cutting solutions will grow by offering KRONEN commercial processing solutions throughout Asia via Urschel Asia Pacific Pte. Ltd. (UAP) and throughout Italy via Urschel International Ltd. Italy. Urschel customers will benefit from exploring KRONEN-based food processing solutions including washers, dicers, slicers, dryers, and conveyors backed by the solid support from Urschel.

KRONEN stands for machines and lines that enable hygienic, safe, sustainable, and efficient processing of fresh foods – to find the right solution for every customer.

“Urschel has always partnered with food processors to explore more options and support our customers. Through providing KRONEN systems, the Urschel network of sales and support extends even more processing solutions that work with Urschel precision cutting machinery. Invention and innovation are part of who we are as a company. We are always moving forward to discover new cutting methods and new ways to help our customers. These goals remain at the forefront of what we do,” said Alan Major, Chief Sales Officer, Urschel. The KRONEN initiative was first announced May 13, 2025.

Beginning in May 2025, customers in the U.S. and Mexico were able to purchase KRONEN equipment directly from Urschel. Soon after, Urschel direct offices in Pakistan and China joined KRONEN equipment directly through Urschel. And, as of January 1, 2026, customers in Italy and throughout more areas in Asia will have the same benefit. Existing Urschel sales representatives will continue to assist with both Urschel and KRONEN product inquiries, ensuring seamless support and service.

The sales collaboration will begin in the United States and Mexico in July. In Asia, Urschel will take over sales starting in 2026. Urschel and KRONEN are united by a range of strategic goals to combine their strengths and develop together. Urschel customers should contact their local Urschel salesperson in the U.S. and Mexico via urschel.com if interested in a KRONEN purchase or to learn more about KRONEN products visit kronen.eu. More and more information about KRONEN systems will be added to the Urschel website in the coming months.