ITC introduces Aashirvaad Svasti Daily milk to the market

Aashirvaad Svasti, a renowned dairy brand in West Bengal, has unveiled its latest milk product, 'Aashirvaad Svasti Daily,' in the region. This new offering aims to provide mothers with quality milk that meets their family's daily requirements while alleviating budgetary concerns.

In light of rising food prices, many mothers have had to reduce their monthly spending on essential items, including milk. This trend is not unique to West Bengal, as independent research reveals a 9.6% decline in monthly milk consumption per household in Kolkata over the past year.

Ensuring Optimal Nutrition without Compromising

To address this challenge, Aashirvaad Svasti has introduced a consumer-focused solution that enables individuals to meet their daily milk needs without compromising on quality and nutrition. 'Aashirvaad Svasti Daily' is a protein-rich milk fortified with Vitamins A and D, as well as calcium. It is suitable for children's consumption and can be used for preparing tea or coffee for adults.

Affordable Quality for Every Budget

Sanjay Singal, Chief Operating Officer of Dairy and Beverages at ITC, commented on the launch, stating, "We recognize the significance of providing consumers with access to quality and affordable milk, an essential part of their daily lives. With the introduction of Aashirvaad Svasti Daily, priced at only Rs 20, we aim to ensure that mothers do not have to compromise on their family's milk consumption due to rising prices. We are delighted to offer this solution to the mothers who have been with us since the beginning."

Commitment to Quality and Variety

This launch reaffirms the brand's commitment to delivering top-quality milk while adhering to the highest standards of safety and hygiene throughout the manufacturing and supply processes. Aashirvaad Svasti Fresh Dairy, equipped with state-of-the-art processing facilities, has been serving the East Indian market since 2018, offering a wide range of fresh dairy products such as milk, curd, paneer, lassi, mishti doi, and peda. The introduction of Aashirvaad Svasti Daily expands the brand's regional product portfolio.

Wide Selection of Fresh Dairy Products

Under the Aashirvaad Svasti brand, consumers can choose from a diverse range of dairy products, including Select Milk, Toned Milk, Double Toned Milk, Standardized Milk, Easy Digest Milk, Cow Milk, Curd, Paneer, Rose Lassi, Mango Lassi, Litchi Lassi, Mishti Doi, and Shahi Peda. ITC's 'Project Gomukh' collaborates with a network of reliable farmers who provide the milk, ensuring quality and hygiene. The company conducts rigorous quality checks at multiple stages to deliver delicious and nutritious products to consumers. Through transparent milk procurement and tailored animal husbandry services, ITC empowers dairy farmers, enhancing their incomes and market access.

Affordable Availability in West Bengal

Aashirvaad Svasti Daily will be conveniently priced at ?20 for a 470ml pouch and will be available at over 4000 outlets across West Bengal.