HUL brings Liquid I V to India

Liquid I.V., the leading powdered hydration brand in the U.S., has witnessed remarkable growth since being acquired by Unilever in 2020. Now a key part of Unilever’s Health & Wellbeing Collective—a global portfolio focused on the rapidly expanding vitamins, minerals, and supplements (VMS) sector—Liquid I.V. has quadrupled in size over the past four years.

Recognized for its innovative approach to hydration through science-backed, electrolyte-based drink mixes, Liquid I.V. has earned the No.1 spot in the U.S. powdered hydration market. Its success is a testament to rising consumer demand for functional wellness products that support active, health-conscious lifestyles.

Unilever has positioned Liquid I.V. as the largest brand within its Health & Wellbeing global business unit. As part of its aggressive growth strategy, the brand has significantly expanded its international footprint and is now available in key global markets including the UK, China, Canada, Australia, Mexico, the USA, and India.

With strong ambitions for continued expansion, Liquid I.V. is set to further scale its impact worldwide by making effective, on-the-go hydration more accessible than ever. The brand’s trajectory underscores Unilever’s broader commitment to health innovation and the global wellness movement.