Granos Introduces Jaggery Sweetened Better Ketchup

Granos, a leading name in health-focused foods and clean-label innovations, has expanded its product range with the launch of Better Ketchup—a revolutionary, sugar-free ketchup sweetened naturally with jaggery. This new product reinforces Granos’ mission to deliver wholesome, preservative-free options that align with the lifestyle of today’s health-aware consumers.

Unlike conventional ketchups that rely on refined sugar, synthetic additives, and artificial acidity regulators, Granos Better Ketchup is crafted using 100% natural ingredients. With no preservatives or refined sugar, it’s a safer, cleaner choice suitable for all age groups.

“Our goal has always been to merge nutrition with flavour,” says Rahul Mittal, Founder of Granos. “With Better Ketchup, we’re reimagining a household staple to be both tasty and clean-label. It’s our answer to the rising demand for simple, natural, and guilt-free foods.”

Made with real tomato paste for a rich, tangy taste, this gluten-free and vegan ketchup comes in a premium top-down squeeze bottle for ease and freshness. It is now available via the Granos website, Amazon, and select retail outlets across India.