Fresh produce trade gears up for ASIA FRUIT LOGISTICAs fully booked CHINA BUSINESS MEET UP

Strongline-up of more than C0 event sponsors confirmed

Less than four weeks left to secure complimentary visitor registration

First round of speakers announced unveiling top names in business

ASIA FRUIT LOGISTICA’s new roadshow of Asia Business Meet-Ups reaches a grand finale with its China Business Meet Upon 27-28 May in Shanghai.Heldat Shanghai World Expo Exhibition G Convention Center(SWEECC),the China Business Meet Up is the largest-scale edition of ASIA FRUIT LOGISTICA’s series of content-backed networking events in key markets across Asia.

ASIA FRUIT LOGISTICA has joined forces with three of China’s top wholesale markets–GuangzhouJiangnan,Shanghai Huizhanand Hebei Sunhola–to co- host the China Business MeetUp.The two-day event features an information- packed programme of talks and discussions on the fast-moving China market with esteemed industry leaders organised by ASIA FRUIT LOGISTICA’s knowledge partner,Asia fruit Magazine.

Speakers include PeterZhu,Pagoda senior VP;JaeChun,Driscoll’s VPand Asia-Pacific GM;AmeliaLi,marketing VP of Greater China at Zespri;David Smith, Bloom Fresh China GM; Andy Zhang, Dole Food Asia market representative;DaniGeng,Joy Wing Mau product director;Marc Evrard,BFV commercial director,and many more.Hearindustry experts from top global companies share valuable insights on China market trends and the latest updates for the new season.Plus,find out what’s next for key fruit categories such as durians, blueberries and pears.

With a bustling B2B expoand diverse networking formats,the China Business MeetUp is designed to forge meaningful connections and promote knowledge sharing.Sponsor booths have already sold out for the event,with more than 60 leading companies set to showcase their products and services, including Reemoon, Zespri, Joy Wing Mau, Goodfarmer, Pagoda, Blue Whale, Sunkist, Pengsheng,GoldenBoy,and numerous others.

The China Business Meet Up is a unique opportunity to deepdive with the top players in China’s fresh produce business,discover new products,and gain expert insights on the latest market trends and industry innovations. Industry professionals can now secure their complimentary visitor registration to the event.Registerhere!

ASIA FRUIT LOGISTICA is looking forward to welcoming trade visitors from allover the world to its China Business Meet Up, including leading suppliers, buyers, retailers, logistics companies and providers of technology and services throughout the supply chain.

“We’re delighted to partner with China’s top wholesale markets to organise this major industry gathering and we warmly welcome our partners and colleagues to join us as we gear up for ASIA FRUIT LOGISTICA’s return to Hong Kong this September,”said David Axiot is,managing director of Global Produce Events, which organises ASIA FRUIT LOGISTICA.

“This is the first time that three major markets in north,south and central China have come together in a regional networking and trade event. This type of in-depth activity with strategic partners is key to further extending the reach of ASIA FRUIT LOGISTICA,and it underlines our commitment to promoting communication and cooperation in the fresh fruit and vegetable business.”

ASIA FRUIT LOGISTICA haslaunched the series of Business Meet-Ups to deepen its connections in key markets across Asia and build even greater momentum for the trade show’s return to Hong Kong on 4-6 September2024.

The Shanghai event is the final station in the roadshow series, following the success of earlier Business Meet-Ups in Jakarta(Indonesia),Mumbai(India)at Fresh Produce India and Bangkok(Thailand).

For more information on ASIA FRUIT LOGISTICA’s China Business Meet Up and visitor registration, please visit: https://www.asiafruitlogistica.com/china-business-meet-up/