DS Group's Catch introduces ginger garlic paste in squeezy bottle packaging

DS Group's Catch brand has introduced ginger garlic paste in a squeezy bottle format, focusing on convenience and easier product handling for everyday cooking.The new packaging format is designed to make dispensing easier while reducing the inconvenience associated with traditional containers and transferring paste using spoons. The product is being marketed through general trade, modern retail outlets and leading quick-commerce platforms across India.

The company has also launched a television campaign under the tagline 'Squeezy Hai, Easy Hai' to promote the new format.

The development highlights how packaging innovation can create additional value in everyday food categories. Convenient dispensing, controlled usage and easier storage are becoming important considerations in the development of packaged sauces, pastes, condiments and cooking ingredients.