Continental Coffee Introduces Its First Lemon Iced Tea Premix

? Continental Coffee introduced Lemon Iced Tea Premix under brand “THIS”

? Available in 400g Pouch & 140g Stick Packs (10g x 14 sticks)

? Distributed across general trade, modern trade and leading e-commerce & quick commerce platforms across key markets in India

? Marks CCL’s entry into the consumer iced tea segment

Continental Coffee, one of India’s leading beverage brands and a subsidiary of CCL Products (India) Limited, has launched a refreshing new addition to its growing portfolio – the Continental THIS Lemon Iced Tea Premix. Available pan-India, this marks CCL’s first consumer-facing product in the tea segment previously offered only through institutional formats under the brand Continental Chaay.

The Lemon Iced Tea Premix will be available in two convenient formats - a 400g pouch and a 140g stick pack (10g x 14 sticks) catering to both individual and family consumption. On the distribution front, the product will be accessible across general trade and modern retail outlets. For digital-first consumers, it will be live on major e-commerce and quick commerce platforms including Big Basket, Blinkit, Swiggy, Zepto and Amazon.

Speaking about the launch, Raja Chakraborty, CMO, Continental Coffee, said: “At Continental Coffee, we’re constantly innovating to meet evolving consumer preferences. We observed two strong insights - first, that many young Indians grew up drinking lime-based beverages like Rasna, Rooh Afza or lime soda during summers, but Lemon Iced Tea wasn’t commonly made at home. Second, with home-prepared iced tea now becoming a fast-growing trend, we saw a clear opportunity. Our Lemon Iced Tea premix addresses this gap, making it easy, accessible and delicious to prepare café-style iced tea at home.”

Preetam Patnaik, Head of Marketing, Continental Coffee, added: "Today's generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they're back home. With our Lemon Iced Tea premix, we're bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations."

The launch is a testament to CCL’s consumer-first approach, offering more than just hot beverages and expanding into refreshing drink formats for all seasons. The product offers the convenience of an instant mix while delivering the same zesty, cooling experience that iced tea lovers crave during India’s long summer months.