Agro Tech Foods Enters Confectionery Industry with Sundrop Duo

Agro Tech Foods has recently announced its forays into the chocolate confectionery segment with the launch of the latest coconut fusion in the centre and a layer of chocolate around it product under the brand name “Sundrop Duo”. This product launch is yet another innovation declaring Agro Tech Foods' efforts to offer consumers healthy and nutritional products.

Sundrop Duo is a value-added concept in the powerfully competitive chocolate confectionery industry. It is also a unique fusion of healthy and tasty as it contains less sugar without compromising taste.

Commenting on the new product, Asheesh Sharma, vice president of marketing, Agro Tech Foods said, “With this launch, Sundrop enters the chocolate confectionery segment and unlocks a huge growth opportunity for the brand. There has been an increasing consumer demand for products that are indulgent and yet nutritious. The launch of Sundrop Duo is a step in the direction of fulfilling an unmet consumer need for indulgent yet nutritious products. We believe this offering will continue our mantra of bringing unique and palatable products as per the requirements of the Indian consumer. The TVC positions this product as a fusion - of taste and health being depicted through a cross-cultural and multi-lingual love story representation.”

The product is available in assorted packs ranging from a 9.5g bar priced at INR 5, a 23.5g bar priced at INR 10 to other multi-packs at standard price points.