slurp up the fun in new digital campaign by Hershey India

The campaign, 'Slurp Up the Fun', emphasizes the indulgent experience of consuming HERSHEY’S Milkshake. It is designed to resonate with consumers of all age groups, encouraging them to explore new and exciting flavours of HERSHEY’S Milkshake to beat the heat this summer. The digital film opens with a group of kids who seem bored and tired and are then directed to the lip-smacking range of HERSHEY’S Milkshake by their mother. Upon tasting the delicious HERSHEY’S Milkshake, they instantly feel refreshed. The film showcases how HERSHEY’S Milkshake range offers consumers the perfect antidote to a steamy summer day.

Geetika Mehta, Managing Director, Hershey India, Said, "Hershey's iconic Milkshake is a huge hit with our consumers, so we wanted to create a new experience this summer by introducing an all-new delicious variant. Cashew Butterscotch Ice Cream Flavor Milkshake expands our premium Milkshake portfolio across India. This will be another step in creating a brand that is connected with our consumers and their preferences."

Ankit Desai, Marketing Director, Hershey India, shared his view on the new campaign, “Summers make an ideal time for consumers to indulge in Milkshake and HERSHEY’S delectable range of Milkshake make it a delightful summer quencher. The upbeat digital creative celebrates all things fun, thereby urging consumers to ‘Slurp Up the Fun’ with our range of exciting milkshake flavours.  We are thrilled to take the digital route to introduce an all-new exotic variant, Cashew Butterscotch Ice Cream Flavor Milkshake, and we are confident it will receive much love from consumers.”