WINN Sauces Introducing "Easy Peasy Chinesey" masalas for the modern Indian kitchen

WINN introduces “Easy Peasy Chinesey” Masalas— Big Chinese Flavours, Small Effort, a collection of dry masalas designed for preparing restaurant-quality Indo-Chinese dishes at home.

Beyond its well-known sauces and condiments, WINN has expanded to include an affordable line of spices with six varieties: Fried Rice, Paneer Chilly, Manchurian, Hakka Noodles, Schezwan Fried Rice, and Chilly 65. Perfectly portioned for small families, these 20g single-use sachets (?10 each) are made for one-time cooking with no waste and hassle. The masalas are thoughtfully packaged in eye-catching, clutter-breaking, matte-finished sachets that not only look great on shelves but also provide easy-tear functionality for simple kitchen use. It is an excellent option for both inexperienced and seasoned home cooks because each pack includes illustrated recipe instructions. Detailed recipes are also available on their Youtube channel which can be accessed here https://www.youtube.com/@winnfoods. The packaging powerfully reinforces WINN’s clean-label commitment by highlighting its health-first approach.

WINN aims to meet the growing consumer demand for authentic Indo-Chinese masalas by launching in Mumbai, Pune, Ahmedabad, Hyderabad, Bengaluru, Chennai, and Delhi-NCR. With urban and semi-urban consumers increasingly cooking global cuisines at home, the brand brings a value-for-money solution that delivers consistent, bold flavors in just minutes.

Key Features:

? No MSG, no preservatives, no artificial colors

? Best Chinese palates with authentic Desi Chinese flavor

? Quick-cook format with easy recipe instructions

? Attractive combo packs available on modern trade and e-commerce

“We saw a clear gap in the market for affordable, restaurant-style Chinese masalas for health- conscious consumers — those actively seeking clean-label products. These are shoppers who want great taste without compromising on transparency, purity, and ingredient integrity. We're bridging that gap with WINN, which offers strong flavors, effortless formats, and unwavering quality. Our goal is to make everyday cooking exciting and effortless with a glaring need for value-driven, clean-label Chinese masalas that accommodate Indian preferences and lifestyles. With Easy Peasy Chinesey, we’re giving home cooks the confidence and ease to whip up their favorite dishes effortlessly”, said Chandan Polekar, CEO, Adinath Agro.

With India’s Chinese masala market growing at a fast pace and Indo-Chinese cuisine ranking as the country’s second favorite, WINN’s new range arrives just when home chefs are seeking quick, flavour-packed, and trustworthy options for Indo-Chinese dishes. The range is available in general trade, supermarkets, and online via Amazon, BigBasket, and quick commerce apps, with plans to expand into modern trade in Phase 2. Backed by Adinath Agro’s legacy of Chinese, clean-label foods, WINN continues to redefine convenience with flavor – now making Chinese cooking at home “Easy peasy Chinesey.”