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The United Arab Emirates has launched 'Agriota', an e-market platform to bridge the gap between Indian farmers and its food industry. The online marketplace also provides end-to-end traceability and transparency through last-mile verification and extension infrastructure in a blockchain environment.

According to DMCC CEO Ahmed Bin Sulayem, Agriota will allow millions of Indian farmers to connect directly with the entire food industry of the UAE, including food processing companies, traders and wholesalers.

The online marketplace also provides end-to-end traceability and transparency through last-mile verification and extension infrastructure in a blockchain environment.

Agriota platform will offer cereals, pulses, oilseeds, fruits, vegetables, spices and condiments.

Agriota will help the gulf nation inch closer to the top of the Global Food Security Index.

India exported more than USD 38 billion of agricultural and processed food products in 2019 and one of their largest markets was the Middle East.

The Agriota platform was formally launched on August 26, 2020. The launch ceremony was attended by India’s Ambassador to the UAE Pavan Kapoor after the India-UAE Virtual Buyer Seller Meet titled “Forge a New Path in COVID-19”.

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