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Event Press Release

Event Press Release

B2B EVENT WITH HEALTH SAFETY MEASURES AT NEW IECC HALLS, PRAGATI MAIDAN

A five day - flagship event of the India Trade Promotion  Organization (ITPO), AAHAR2021 -  the  International  Food  &  Hospitality  Fair  (  April  6-10,2021)     is  being  hosted     with discounted rate of 45 per cent   on participation charges to support the  Indian industry. The 36th   edition   of   the   fair   features emergence of India in F&B as well as hospitality services including   food processing, culinary tech, retail and news innovations at Pragati Maidan,  New  Delhi.  All  exhibitors  as  well  as  business  visitors  are  required  to strictly adhere to the COVID-19 related guidelines / SOPs issued by the relevant government authorities.

The fair assumes tremendous significance especially when there is a focus of the Union Government to promote agri-community as well as MICE sector which complements the hospitality segment.

This year too, AAHAR offers an ideal opportunity for brand expansion and business networking especially when the industry has  been  facing  tremendous  challenges  due to Covid-19 pandemic.

Significantly, AAHAR2021 is  being organized in  the halls of iconic International Exhibition- cum-Convention Centre   (IECC)  at Pragati  Maidan,  the display profile is segregated into four  categories  namely,  ‘Food  Products,  Ingredients  &  Additives’,  ‘F&B  Equipment’, ‘House Keeping & Engineering Equipment’ and ‘Confectionary’.

A  large  number  of  trade  visitors  are    expected  to  visit  Aahar  2021.  These  include  top echelons   of   the   Hotel   and   Hospitality   industry   including   CEOs,   General   Managers, Executive  Chefs,  Executive  House  Keepers,  Purchase  Managers,   F&B  Managers  etc. Besides,  senior  representatives  from  catering  industry  and  academic  institutions,  hotel management professionals will also visit the fair.

The fair features a wide range   of food products, machinery, F&B equipment, hospitality and Décor Solutions and Confectionary items. This is one  of the most awaited B2B events which  is  supported  by  the  Ministry  of  Food  Processing  Industries,  Agricultural  and Processed    Food    Products    Development    Authority    (APEDA)    and    apex    industry associations, Apex supports trade bodies include : Association of Resource Companies for Hospitality Industry of India (ARCHII), Hotel and Restaurant Equipment Manufacturers Association of India (HOTREMAI), All India Food Processors Association(AIFPA), Food & Hospitality Support Association of India (FHSAI), Forum of Indian Food Importers (FIFI), Federation of Indian Food & Hospitality Industry(FIFHI) and Indore Confectionary Manufacturers Association (ICMA) etc.

AAHAR (April 06-10, 2021) will be  opened  for the business visitors from 10.00 am to 6.00 pm daily.

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